Reduced price-5%. MBA Skool is a Knowledge Resource for Management Students & Professionals. eVoucher Code. Sunfeast Biscuits. Escape into one dark fantasy; Spread the smile, Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. 130 Cal. The biscuit accounts for fourfifths of the Rs 8,750 crore glucose biscuit market and operates at staggering scale. The major differentiation is in Premium category biscuits but it needs differentiation in mid tier and mass segment. 130 / 2,000 cal left. 10, Special, Milky Magic Rs.10-13 Rs. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Sunfeast follows different pricing segment for different categories. Sodium 2,190g. Especially children nowadays ITC launched biscuits of international quality under the sunfeast range on 28th July 2003. The promotional and advertising strategy in the Sunfeast marketing strategy is as follows: Sunfeast is a brand that caters to the whole country, it has products for every consumer segment and preference. Started in 2003, Sunfeast offers a rich and nutritious range of biscuits across all major category of biscuits. Sunfeast Dark Fantasy Yumfills - A deliciously soft pie cake, filled with luscious cream and enrobed generously by a smooth and rich chocolate layer. All Participants who have a … How does this food fit into your daily goals? 72 %23 gCarbs. Sunfeast’s biscuits segment product offerings in its marketing mix can be divided broadly into four categories: Sunfeast Health Bites is the line of biscuits which are targeted at health-conscious consumers with products which are light on sugar such as Marie Light, nutritious like Milky Magic and Glucose biscuits and made up of healthy grains like Farmlite. ITC, a leading Indian fast moving consumer goods (FMCG) giant launched Sunfeast Biscuits in July 2003 as one its adventures into diversification. As of 2020, Sunfeast Dark Fantasy is one of the leading brands in the food & beverages sector. USP Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. 3. It also gives taste, colour and flavour. Sunfeast also promotes on digital channels and social media. Buy Sunfeast Farmlite 5 Grain Digestive High Fibre Biscuit for Rs.180 online. They have over 35000 villages in India linked through around 6100 e-choupals which service more than 4 million farmers. To est ablish a brand in this tough market was never easy. 6 %2 gProtein. Add to Compare. Sunfeast also leverages the e-choupal distribution network of parent company ITC. These are ideal not just for kids but for adults too. Browse marketing analysis of more brands and companies similar to Sunfeast Dark Fantasy. In July 2003, ITC made an invasion into the biscuits showcase by propelling the Sunfeast scope of biscuits. Sunfeast Dark Fantasy Brand Analysis Parent Company ITC. Sector Food & Beverages. 110 / 2,300g left. Only Genuine Products. Rs 2.00 OFF . 6. CWG 2010 used Shera (Tiger) symbolizes positive attitude and victory.This is effectively communicated with the tagline "Come out and Play" making victory sign. Glucose as a format enjoys the highest consideration in the biscuit space. Parle-G has built its equity around imagery cues like Trust, Value, Fun, Quality, and Health. Fat 64g. In addition, ITC has launched Sunfeast Glucose Biscuits are made from the best quality wheat. Bhavani Provision Store - Retailer of Parle G Glucose Biscuit, Sunfeast Glucose Biscuit & Mens Shaving Cream from Porbandar, Gujarat, India The content on MBA Skool has been created for educational & academic purpose only. Sunfeast Sunfeast - Glucose Biscuits. Tagline of Sunfeast Glucose Biscuits is: “Jo de jitne ki sakti” i.e. The content on MBA Skool has been created for educational & academic purpose only. Sunfeast Dark Fantasy STP Sunfeast Dark Fantasy Segmentation Quality conscious children and adults The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G for Genius". Sunfeast: Sunny : Sunny used as mascot of Sunfeast products which symbolizes happiness and peace. Sunfeast Bounce - The leader in cream biscuits, from the house of ITC Foods, offers a unique experience - Bounce Cakes. SUNFEAST BISCUITS - A2 COW MILK. In 2013, Parle-G became India's first FMCG brand to cross the ₹ 5,000 crore mark in retail sales. In 1910 Sunfeast came with Sunfeast biscuits in Glucose, Marie and Cream range. people who prefer chocolate. Its Pasta Treat range and Yippie Tricolor Pasta are priced at INR 25. It has separate Facebook pages for different sub-brands with special focus on the newly launched Farmlite brand. Eating these biscuits will give you energy that you require for completing your daily tasks. Weaknesses in the SWOT analysis of Sunfeast. To cover every major region in the country, the company has a total of 108 running TV commercial ads in 10 languages. Today, Sunfeast biscuits offer a range of quality products and innovative premium biscuits. Sunfeast Glucose biscuits are wholesome biscuits prepared keeping in mind your child’s health. This article elaborates the product, pricing, advertising & distribution strategies used by Sunfeast. 22019019000243 & 22019007000251 A billion packets are sold every month. Sunfeast biscuits are liked by everybody be it a youngster, adult or old aged public. Results of the Housie will be announced on 31st October, 2016. Sunfeast Price/Pricing Strategy: Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or … The biscuits industry has witnessed little innovation, Glucose was glucose … Sunfeast Glucose Biscuits.. 250 gm . It is also a tough player in the niche health biscuits category with its Health Bites range of biscuits. Sunfeast is a brand in the snacks food segment.Tagline of Sunfeast is “Spread the Smile” ITC entered the biscuits market with sunfeast brand in July 2003. . The Marketing Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories. Sunfeast hifi cookies is a new and a great addition to the delicious range of sunfeast biscuits. Aryan. Iam im love with its buttery taste and willing to buy it again and again. Price ₹9.50 Regular price ₹10.00. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging. Mc-Vities Ginger Cookies.. 120 gm . As of 2013-14, the turnover of Sunfeast is more than Rs.2500 crores. 12. • Turn over of about1000 Crores. ITC forayed into the Biscuits market with the range of Sunfeast Glucose, Sunfeast Marie and Sunfeast Cream Biscuits. Little differentiation – Sunfeast majorly is a market follower and its line of products are generally copies of products which are already present with other brands such as glucose biscuits or marie biscuits. Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or the premium segment with Dark Fantasy and HiFi Cookies. 5%. Popularity Quizzes test your expertise in business and Skill tests evaluate your management traits. 9. Sunfeast makes -Glucose, Cream biscuits, dark fantasy, nice time, and Marie. Dukes. Their tagline “Priya Gold, Haq se maango!” 3. Place in the Marketing mix of Sunfeast. They offer biscuits, cookies, chocolates, confectioneries, beverages, cakes etc. 28.50 30.00. 3 / 67g left. High quality married with exciting innovations has helped drive this category. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. And therefore, its marketing strategy reflects the same. Competitors like Parle and Britannia have huge presence in rural areas which is an immensely growing sector for biscuits consumption. Reply. Therefore, it employed various Indian celebrities for promotional campaigns like famous Bollywood actor Shah Rukh Khan, cricketer Sachin Tendulkar and tennis player Sania Mirza. The major brands of Sunfeast are Sunfeast Dark Fantasy, Sunfeast Milky Magic, Sunfeast Dark Fantasy Choco Fills, Sunfeast Marie Light, Sunfeast Dream Cream, Sunfeast Nice, Sunfeast sweet ‘n salt, Sunfeast Glucose and Sunfeast Snacky. Enjoy these biscuits with your cup of tea or coffee. Its made of fine wheat and butter and its taste is really mouth watering. The perfect golden brown colour of these biscuits give them an attractive look, making them your little one’s favourite. As you never want to compromise on your child’s nutrition, we have prepared these biscuits from the best quality wheat. 10. These biscuits are healthy and nutritious. Other offerings include Sunfeast Yippee Tricolor Pasta and Sunfeast Pasta Treat range in four flavours- Sour Cream Onion, Cheese, Creamy Corn and Tomato Cheese. Sunfeast. From that point forward, Sunfeast biscuits have consistently represented quality and are known for offering imaginative and healthy biscuits. And lastly, cost plus pricing is used for products like Sunfeast glucose and various other biscuits wherein the competition itself is using cost plus pricing and there is hardly any differentiating factor other then supply chain present. Mc-Vities - Ginger Cookies. eVoucher bas be applied to this order right away Please Note: … SWOT analysis of Sunfeast Dark Fantasy analyses the brand/company with its strengths, weaknesses, opportunities & threats. Quizzes test your expertise in business and Skill tests evaluate your management traits. Although the urban market is not saturated yet, but the company can’t afford to ignore rural market which accounted for 11% of the total ITC foods sales in the year 2012. October 1, 2016 at 7:40 AM The voucher number is printed on the packet. It has been reviewed & published by the MBA Skool Team. The Yippie noodles are start from INR 10-15 per packet. This article has been researched & authored by the Content & Research Team. which have helped the brand grow. Shop from a wide range of Sunfeast Biscuits. It is also an actual treat to the senses as they are crunchy and provides you energy. Below are the Strengths in the SWOT Analysis of Sunfeast Dark Fantasy: Here are the weaknesses in the Sunfeast Dark Fantasy SWOT Analysis: 1. Sunfeast Glucose biscuits are ideal for kids and for adults too. Sunfeast glucose biscuit are 100% vegetarian and apt for all ages. Limited target audience i.e. Category Biscuits. Within each category, the brand architecture of Sunfeast is interesting. Cream delights is the premium range of biscuits with cream filled cookies such as Dark Fantasy, Dream cream, Bounce, Bourbon Bliss and Yumfills. Being kind of a late entrant in biscuits sector, where brands like Parle and Britannia were already established names in the households, Sunfeast had to resort to credibility building when it launched initially to capture the market. Buy Sunfeast - 40 grams Glucose Biscuit Online at lowest prices in India. Shop from a wide range of Sunfeast Biscuits. ITC group established to Sunfeast biscuits in 2003 and stepped into the biscuits market with a strong foothold. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. Sunfeast Biscuits. • Started in 2003. Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. This helped Sunfeast gain market share from its competitors, especially in the premium segments. Sunfeast spends a lot on its marketing budget as it serves in a low product involvement, nominal decision-making category. The companies are not associated with MBA Skool in any way. 30 Day Replacement Guarantee. Sunfeast Glucose Sunfeast Glucose Biscuits - These golden brown biscuits are made from the best quality wheat. Food License Under FSS Act,2006 Registration Certificate No. Add to cart. SUNFEAST- Spread the smile. CERTIFICATION. It follows competitive pricing in its marketing mix in the lower segment to compete with low cost brands while charges higher margins for the premium products. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. How : Liquid glucose is produced from starch obtained from corn grains mostly. 21 %3 gFat. Buy Sunfeast - 40 grams Glucose Biscuit Online at lowest prices in India. Sunfeast is positioned as an exciting brand. According to the brand's website, ITC has divided the biscuits into four sub-categories - Cookies, Cream based biscuits and Light and Fun biscuits and Healthy biscuits. Calorie Goal 1,870 cal. They comes with the tagline “Pure joy, Healthy and tasty” The company Established in 1987, at the outskirts of Hyderabad. Twelve years since, ITC is now well ensconced in the biscuits … Following is the distribution strategy of Sunfeast: Sunfeast has a good presence in Urban India already and is working towards establishing a formidable rural presence as well. It has been reviewed & published by the MBA Skool Team. Below are the top 3 Sunfeast Dark Fantasy competitors: This article has been researched & authored by the Content & Research Team. Now Get Free … Sunfeast also has a sub-brand called Yippie which offers a variety of products in the instant noodles and pasta segment such as- Magic Masala Noodles, Mood Masala Noodles, Classic Masala Noodles, Power Up Masala Noodles, Creamy Corn Pasta and Masala Pasta. • Market share of 10% in biscuit industry in 2010. In Sunfeast Dark Fantasy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The sector is increasingly moving towards premium biscuit brands and thus is a lucrative opportunity for Sunfeast. • Largest distribution. Following are the Opportunities in Sunfeast Dark Fantasy SWOT Analysis: The threats in the SWOT Analysis of Sunfeast Dark Fantasy are as mentioned: 1. Daily Goals. Fitness Goals : Heart Healthy. Yadu. Sunfeast Glucose Biscuits 250g-+ Snacks & Waffers Offer is applicable upto 3 unit . In the biscuits segment, the premium products are priced at INR 30 per packet while digestive biscuits packs come at INR 25. Sunfeast Farmlite 5 Grain Digestive High Fibre Biscuit at best prices with FREE shipping & cash on delivery. Available at 10 different price points from Rs 2 (with eight biscuits) to Rs 65 (with 160 biscuits), Parle-G is sold through 6.5 million outlets. Rs 0.50 OFF . Priya Gold Sunfeast positions its brands to the respective target segments via proper promotional techniques. • Attacked the market leader. Buy Sunfeast Dark Fantasy & Sunfeast Dream Cream Online Popup. Another variety Light ‘n’ Fun has products like Snacky, Sweet ‘n’ Salt and Nice brand of biscuits which provide light snacks. It also has a super-premium range of gourmet cookie offerings such as HiFi Cookies, Delishus and Mom’s Magic. C o m p e tito rs Biscuits Cream Milk Butter Cookies Dry Fruits & Nuts Snacks Glucose Marie Premium Parle Britannia Cream Treat Gold ShaktiMilk Bikis Milk 20-20 GoodDay Cashew, Krackjack, Badam, Pista Timepass Monaco Parle-G Tiger Marie Marie Gold Hide & Pure Magic Seek Milano Sunfeast Range Sunfeast Rs. The success of the company can be attributed to the parent brand ITC’s wide distribution network, quality outsourcing and its brand building panache with heavy promotions. Reply. Indian biscuit market is worth more than INR 25,000 crores and has many established players like Parle, with 12% market share and Britannia Good Day with second larget 9% market share. Severe threat from wafer and salted snacks segment. Rahul Charvik. September 26, 2016 at 8:39 PM I can’t see where the voucher number is? I n July 2003, ITC forayed into the biscuits market with its Sunfeast range of glucose, marie and cream biscuits. Other lower range biscuits like Snacky etc vary from INR 5-25 depending on the size of packet. The tagline of Dukes Biscuits is ‘Energy Unlimited’. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. Sunfeast biscuits are of excellent uncompromised quality and quite economical. Every body cherishes the amazing taste and flavor of Sunfeast Glucose biscuits. “one that gives the power to win” Rs 40.00 Rs 38.00 Out Of Stock. With the goodness of glucose, it ensures you stay energetic throughout the day. SUNFEAST GLUCOSE BISCUITS ARE VERY SWEET AND I LIKE TO EAT DAILY ONE BISCUIT. Any customer who buys a Rs.5 Sunfeast Glucose Promo pack is eligible to receive a Housie Ticket from the retailer The customer should ask for a Housie ticket from the retailer. Parle-G leads this format followed by, Britannia Tiger and Sunfeast Glucose. They are perfect for those light hunger pangs, a wholesome & nutritious choice. It’s a luxurious mix of aromatic cocoa and vanilla. Sunfeast using heavy promotion and careful brand building have already garnered 10% market share in this market. But despite of that Sunfeast has made its mark with brands like Dark Fantasy and Delishus in the premium segment. Sunfeast endorses the following products - biscuits, noodles and pasta. The distribution system of Sunfeast consists of Carry and Forward agents who transport the products from factory to wholesale distributors, from where they further go to the wholesale retailer and end retailers. Tagline/ Slogan Escape into one dark fantasy; Spread the smile. This covers the marketing mix of Sunfeast. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. • Wide categorization. While the glucose biscuits are popular in Rural India , Urban market prefer Cream biscuits. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Dark Fantasy competitors and includes Sunfeast Dark Fantasy target market, segmentation, positioning & Unique Selling Proposition (USP). Let us start the Sunfeast Marketing Mix & Strategy: The product strategy and mix in Sunfeast marketing strategy can be explained as follows: Sunfeast is a leading brand under the umbrella of ITC, which manufactures biscuits and also other packaged food. Serving Size : 6 Biscuits. Sunfeast also caters to the newly emerging highly health conscious segment who does not want to consume maida and sugar which is placed in medium to high premium category. Log Food. Segments of Sunfeast Sunfeast Biscuits Sunfeast Noodles Sunfeast Pasta 11. These starches are dissolved in water and hydrolysed with acids or enzymes to form liquid glucose. SWOT Analysis is a proven management framework which enables a brand like Sunfeast Dark Fantasy to benchmark its business & performance as compared to the competitors and industry. Rs 20.00 Out Of Stock. Browse 4Ps Analysis of more brands and companies similar to Sunfeast Marketing Mix. MBA Skool is a Knowledge Resource for Management Students & Professionals. The companies are not associated with MBA Skool in any way. The names and other brand information used in the Marketing Mix section are properties of their respective companies. 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